Tips for Choosing a Domain Name For Your Blog
It may seem easy at first, but choosing a domain name for your website can be a confusing process. You want to choose the right domain name from the word go as you don’t want to switch later when your brand and search rankings have already made a mark.
That’s why it is important to pick the best domain name from the word go. When you are a beginner in online marketing, it can be hard to brainstorm domain name ideas.
That’s why we prepared this guide to make it easier for you to come up with the best domain name for your online business;
TIPS FOR CHOOSING THE BEST DOMAIN NAME
1. USE A .COM DOMAIN NAME
Sure, there are many suffixes a domain name can take; from .net, .org, .com to niche-specific extension such as .blog, .kitchen, .photography, etc. but many people seem to subconsciously trust .com extensions.
While it can be tempting to have a creative blog name that is specific to your niche, .com is still the most credible and established domain name extension.
Dot-com extensions makes your domain more memorable, especially for less tech-savvy individuals who automatically types “.com” at the end of a domain.
This means that if your website is Kate.kitchen, and your potential visitor accidentally types kate.com, then they will end up getting an error page or going to a competitor. It is, therefore, important that you avoid such risks by sticking with .com.
2. INTEGRATE KEYWORDS IN YOUR DOMAIN NAME
Keywords not only tell search engine bots what your website is all about but also help you rank higher in search engine result pages.
When it comes to integrating primary keywords in your domain, you may need to be a bit creative with your combinations since most of the good domains with target keywords in different niches are already taken. Come up with a creative combination to make your domain stand out.
3. AVOID UNIQUE SYMBOLS, DOUBLE LETTERS AND HYPHENS IN YOUR DOMAIN
You should be able to pronounce and spell your domain both when speaking and in writing. That’s why you need to insert symbols in your domain.
Also, never create hyphenated domain as this may look spammy- you don’t want your website to be associated with spammy content. Hyphenated domains are also easy to mistype. If you insert a hyphen in your preferred domain because it is already taken, then your users are likely to forget to include the hyphen, which means they will end up in your competitor website.
Another thing to avoid are double letters. Again, having double letters increases the risk of your visitors going to your competitors because of typos. For example, footballl.com will be prone to typos and this result in traffic loss. Avoiding double letters makes your domain look more professional.
4. CREATE A FLEXIBLE DOMAIN
No one knows the future and thus it’s smart to have a domain name that leaves room for expansion. Instead of restricting your domain to a very specific field, why not pick one that is related to a large industry/niche you are in? You don’t want to limit your future options.
For example, a car parts dealer might choose a domain name like automotive.com. This acts as an umbrella term and thus doesn’t restrict you to car parts content.
The bottom line here is to pick a flexible domain name from the word go have room for expansions in the future.
5. KEEP YOUR DOMAIN NAME SHORT
Sure, we have advised you to incorporate keywords into your domain, but it shouldn’t make your domain overly long. Remember that, in addition to making your domain search engine-friendly, it also needs to be memorable.
If possible, keep your domain name under 15 character as longer domains are harder for your target audience to remember. Not to mention that longer domains increases the risk of typos.
Therefore, keep your domain length short to make it memorable.
6. KEEP YOUR DOMAIN UNIQUE AND ‘BRANDABLE’
To stand out, you need to be unique so that you can create a brand of your own. It is important that you research other blogs and websites in your niche to see their domain names.
You don’t want to come up with a domain that looks quite similar to another one already in your industry.
Also, make sure the domain you choose is brandable. Brandable domains are those that are catchy, memorable, and unique. For instance, “Shopify.com” is more brandable than “Buystuffonline.com.”
7. USE DOMAIN NAME GENERATOR TO GET BETTER IDEAS
There are close to 400 million registered domain names at the moment, which means that it is pretty hard to find a domain name that is not taken unless you get creative with word combinations. Doing manual searches for individual domain names can be time consuming, which is why domain name generators can help in a big way.
These are free tools that will help you hundreds of clever domain ideas you can pick. You can use Nameboy, which is one of the oldest domain name generator tool online. There are many domain generators you can find online.
8. ACT QUICK
As we mentioned earlier, there are close to 400 million registered domains and each day, thousands of domains are registered from all over the world. Therefore, if you have found a domain name that you really like, don’t wait for too long before securing it.
Domain names are the real estates of the online world. Thousands of people are looking for brandable domain names they can register for a profit in the future. If you fail to act fast, someone else might pick it and register it.
Since domain names are often cheap, we recommend that you act fast. In case you find it not something you can use, you can let it expire.
If you are starting out in online world, take your time to come up with a domain that covers your industry. If you get stuck, make use of domain name generator tools online. These will give you many clever ideas you can tweak and use.
That’s all. We do hope that this article will make your work of choosing a domain name for your blog easier.